The “Bud Light Cool Down With Dallas Stars Sweepstakes” (“Sweepstakes”) is open to legal residents of Texas who are twenty-one (21) years of age or older at the time of entry.  Employees, contractors, directors, officers and agents of Anheuser-Busch, LLC (“Administrator”), DSE Hockey Club, L.P. (“Sponsor”), and their respective parents, affiliates, subsidiaries, and other related companies (collectively, the “Sweepstakes Entities”), and each of the aforementioned entities’  officers, directors, employees, representatives, agents, shareholders, successors and assigns, advertising and promotion agencies, wholesale distributors, retail licensees, and all other service or governmental agencies and their employees involved with the Sweepstakes, and members of any such person’s immediate family (spouse, parent, child, or sibling) are not eligible to enter or win.  The Sweepstakes is subject to all applicable federal, state, and local laws and regulations and is void where prohibited.  Participation constitutes entrant’s full and unconditional agreement to these official rules (the “Official Rules”) and Sponsor and Administrator’s decisions which are final and binding in all matters related to this Sweepstakes. Winning a prize is contingent upon fulfilling all requirements as set forth herein. 




Sweepstakes begins at 12:00:00 a.m. Central Daylight Time (“CDT”) on August 8, 2022 and ends at 11:59:59 p.m. CDT on September 8, 2022 (“Sweepstakes Period”).  Administrator’s computer is the official time keeping device for this Sweepstakes.




  • Internet: Visit www.BudLightCoolDownWithDallasStars.com (“Website”) and follow the online instructions to complete and submit an online entry (“Entry”).


(b)       QR Code:  Use your smart phone or other web-enabled device with data plan to scan the Sweepstakes quick response (“QR”) code featured on signs or promotional materials at participating stores with the QR read application already installed on your phone.  You will be directed to a mobile Web page at www.BudLightCoolDownWithDallasStars.com (also a “Website”) where you may complete and submit an entry (also an “Entry”).  Proof of scanning QR codes does not constitute proof of completion or submission of an Entry. 


To scan a QR code, participants must have a smart phone or other web-enabled device with a camera feature and/or QR scanner application and may incur message or data charges from their wireless service provider for each message sent and received.  If you do not have a QR reader already installed on your phone, type ‘QR reader’ in your mobile device’s application store search field to find available QR readers for your smart phone or other web-enabled device.  You will receive a response which will contain a link to download a QR reader for your specific device. Check with your wireless service provider for details on these and other applicable charges.  Participants are solely responsible for any such wireless charges.  Not all wireless carriers participate.


For all Entries:  Automated entries are prohibited and any use of automated devices will cause disqualification. Entrants may not enter with multiple email addresses nor use any other device or artifice to enter multiple times or as multiple entrants.  Any entrant who attempts to enter with multiple email addresses under multiple identities or uses any device or artifice to register multiple times will be disqualified and forfeits all prizes won, in Administrator’s sole discretion.  Multiple entrants are not permitted to share the same email address.  Should multiple users of the same email account enter the Sweepstakes and a dispute thereafter arise regarding the identity of the entrant, the authorized account holder of said email account at the time of entry will be considered an entrant and must comply with these Official Rules.  The authorized account subscriber is the natural person who is assigned the email address by the ISP or other organization responsible for assigning email addresses.  Potential winner may be required to show proof of being the authorized account subscriber. 


All Entries must be received and recorded during the Sweepstakes Period.  No other forms of Entry are valid.  Limit one (1) Entry per person.




One (1) potential winner will be selected in a random drawing to be held on or about September 9, 2022 from among all eligible Entries received by Administrator, whose decisions are final in all matters relating to this Sweepstakes. Odds of winning depend on the number of eligible Entries received during the Sweepstakes Period.




The prize will be awarded.  Potential winner will be notified by email or phone call and will be required to respond to the notification within forty-eight (48) hours indicating whether they can accept the prize. If a potential winner does not respond to the notification within the forty-eight (48) hour time period, prize will be forfeited, and an alternate potential winner will be randomly selected. Any alternate potential winner selected will also be required to respond to the notification within the time frame stated above.


Potential winner may be required to complete, sign, and return an affidavit of eligibility and liability and, unless prohibited by law, publicity release to Administrator and/or Sponsor within forty-eight (48) hours of prize acceptance. Subject to verification of eligibility and compliance with the terms of these Official Rules, including verification that the winner is twenty-one (21) years of age or older, the potential winner will be declared an official winner of the Sweepstakes. If Administrator cannot verify that the potential winner is twenty-one (21) years of age or older prior to winner notification, the potential winner will be disqualified and an alternate potential winner will be randomly selected.


In the event of noncompliance within any stated time period, the prize will be forfeited, and an alternate potential winner will be randomly selected. Any alternate potential winner selected will also be required to adhere to the time periods described herein. Any prize notification or prize returned to the Administrator, Sponsor or their agencies as undeliverable will result in disqualification and the awarding of that prize to an alternate potential winner


Released Parties (as defined below) are not responsible for suspended or discontinued Internet, wireless, or land-line phone service or a change in an entrant’s email, phone number or mailing address which may result in a potential winner not receiving initial prize notification or his/her prize information.




            One (1) Winner will receive the following prize: a Stars x Bud Light Prize Pack including One (1) custom BDL TX cooler, One (1) Speaker, One (1) Stars-Branded cornhole set of boards and bags, One (1) Stars autographed Jersey, and two (2) tickets to a 2022-2023 Dallas Stars Home Game. Approximate Retail Value (“ARV”) is one thousand three hundred fifty dollars ($1,350.00).  If winner cannot accept prize as specified, prize will be forfeited and awarded to an alternate winner. Any difference between stated value and actual value will not be awarded.


Prize is non-transferable and no cash equivalent or substitution of prize is offered, except at the sole discretion of Sponsor and Administrator.  If a prize or any portion thereof cannot be awarded for any reason, Sponsor and Administrator reserve the right to substitute prize with another prize of equal or greater value.  Prize winner will be solely responsible for all federal, state and/or local taxes, and for any other fees or costs associated with the prizes they receive, regardless of whether it, in whole or in part, is used. 


If Sponsor or Administrator so elects, potential winner may be required to submit to a confidential background check.  Such background check may include (but is not limited to) investigation of criminal, sexual offenses, or other arrest or conviction record, and any other factor deemed relevant by the Sponsor or Administrator to help ensure that potential winner will not bring the Sponsor or Administrator into public disrepute, contempt, scandal or ridicule or reflect unfavorably on the Sponsor and/or Administrator.  If requested, potential winner agrees to sign waiver forms authorizing the release of personal and background information.  In the event of noncompliance, to be determined at the sole discretion of Administrator and Sponsor, prize will be forfeited and will be randomly awarded to an alternate winner.




            Notwithstanding any current or prior election by you to opt out of receiving emails or other marketing communications from any of the Sweepstakes Entities or anyone acting on their behalf, you acknowledge and understand that, by submitting an entry to the Sweepstakes, you expressly consent to be contacted by the Sweepstakes Entities or anyone acting on their behalf for any and all marketing purposes. You represent and warrant that you are permitted to receive such communications at your contact information you provided to us with your entry. You certify, warrant, and represent that the contact information you provided to us is accurate and correct and that you are the registered account holder for such contact information. Your marketing consent is limited to the contact information you provided to us in connection with your Entry. 




            Acceptance of prize offered constitutes permission for the Sweepstakes Entities to use winner’s name, image, voice, biographical information and/or likeness for purposes of advertising and promotion without further compensation in all media now known or hereafter discovered worldwide and on the Internet without notice or review or approval, as permitted by law.




            By accepting a prize, winner agrees that the Sweepstakes Entities and each of their respective officers, directors, employees, representatives, agents, shareholders, successors and assigns (collectively, the “Released Parties”): (a) shall not be responsible or liable for, and are hereby released from, any and all rights, claims, actions of any kind, costs, injuries, losses or damages of any kind, including, without limitation, death, bodily injury, or property damage, due in whole or in part, directly or indirectly, to participation in the Sweepstakes or any Sweepstakes-related activity, or from entrants’ acceptance, receipt, possession and/or use or misuse of any prize; and (b) have not made any warranty, representation or guarantee express or implied, in fact or in law, with respect to any prize, including, without limitation, to such prize’s quality or fitness for a particular purpose. 




            The Released Parties are not responsible for lost, late, misdirected, unintelligible, returned or undelivered Entries, telephone calls, text messages, email, or for lost, interrupted or unavailable satellite, network, server, Internet Service Provider (ISP), Website, or other connections availability, accessibility or traffic congestion, miscommunications, failed computer, network, telephone, satellite or cable hardware or software or lines, or technical failure, or jumbled, scrambled, delayed or misdirected transmissions, computer hardware or software malfunctions, failures or difficulties, or other errors of any kind whether human, mechanical, electronic or network.  Persons who tamper with or abuse any aspect of this Sweepstakes or Website, or act in violation of the Official Rules, or act in any manner to threaten or abuse or harass any person, or violate Website’s terms of service, as solely determined by the Sponsor and Administrator, will be disqualified. Released Parties are not responsible for any incorrect or inaccurate information whether caused by Website users, tampering, hacking, or by any of the programming or equipment associated with or used in this Sweepstakes, and assume no responsibility for any errors, omission, deletion, interruption or delay in operation or transmission or communication line failure, theft or destruction or unauthorized website access.  Any use of robotic, macro, automatic, programmed or like entry methods will void all such Entries, and may subject that entrant to disqualification.  Released Parties are not responsible for injury or damage to participant's or any other person’s computer or property related to or resulting from participating in this Sweepstakes.  Should any portion of Sweepstakes be, in the Sponsor and Administrator’s sole opinion, compromised by virus, worms, bugs, unauthorized human intervention or other causes which, in the sole opinion of the Sponsor and Administrator, corrupt or impair administration, security, fairness or proper play of this Sweepstakes, or submission of Entries, Sponsor and Administrator reserve the right at their sole discretion to suspend, modify or terminate the Sweepstakes, and randomly select the winner from valid Entries received prior to action taken, or otherwise as may be deemed fair and equitable by the Sponsor and Administrator. Text message Entries will be deemed to have been submitted by the registered owner of the wireless number used to enter.  In the event of a dispute regarding the identity of an online entrant, the authorized holder of the primary contact information used to enter will be deemed to be the entrant, as determined by Sponsor and Administrator, and the entrant must comply with these Official Rules.  The authorized account subscriber is the natural person who is assigned the contact information by the ISP or other organization responsible for assigning such contact information.  All materials submitted become the property of the Sponsor and Administrator and will not be returned.  SOME JURISDICTIONS DO NOT ALLOW THE LIMITATION OR EXCLUSION OF LIABILITY FOR INCIDENTAL, CONSEQUENTIAL, OR OTHER DAMAGES; AS A RESULT, THE ABOVE LIMITATIONS OR EXCLUSIONS MAY NOT APPLY TO YOU.




Sponsor and Administrator reserve the right to modify, extend, suspend, or terminate the Sweepstakes, in whole or in part, if they determine, in their sole discretion, that the Sweepstakes or any particular sweepstakes drawing is technically impaired or corrupted or that fraud or technical problems, failures or malfunctions or other causes beyond their control have destroyed or severely undermined or to any degree impaired the integrity, administration, security, proper play and/or feasibility of the Sweepstakes or particular sweepstakes drawing as contemplated herein.  In the event the Sponsor and/or Administrator are prevented from awarding prizes or continuing with the Sweepstakes or a particular Sweepstakes drawing as contemplated herein by any event beyond its control, including but not limited to fire, flood, natural or man-made epidemic of health of other means, earthquake, explosion, labor dispute or strike, act of God or public enemy, game cancellation, satellite or equipment failures, riot or civil disturbance, terrorist threat or activity, war (declared or undeclared) or any federal state or local government law, order, or regulation, public health crisis (e.g., COVID, SARS, etc.), order of any court of jurisdiction, or other cause not reasonably within their control (each a “Force Majeure” event or occurrence), then subject to any governmental approval which may be required, they shall have the right to modify, suspend, or terminate the Sweepstakes in its entirety or the affected portion of the Sweepstakes. 




            All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of the entrant, Administrator and Sponsor in connection with the Sweepstakes, or any claim or dispute that has arisen or may arise between you, and Administrator and/or Sponsor, shall be governed by and construed in accordance with the laws of the State of Texas without giving effect to any choice of law or conflict of law rules.  The place of arbitration shall be Dallas, Texas.




            Information submitted in connection with this Sweepstakes will be treated in accordance with these Official Rules and the applicable privacy policies, as amended from time to time. See Administrator’s privacy policy located at https://www.budlight.com/en/privacy-policy.html, and Sponsor’s privacy policy, located at https://www.nhl.com/stars/team/privacy-policy for details regarding the use of personal information collected in connection with this Sweepstakes. By participating in the Sweepstakes, each entrant hereby agrees to Sponsor’s and Administrator’s collection and usage of the entrant’s personally identifying information, including without limitation for verification, prize fulfillment, marketing, and promotional purposes, and entrant acknowledges that they have read and accepted the applicable privacy policies. If you are verified as a prize winner, your first name, last initial, city and state may be included in a publicly-available winner’s list.




            DSE Hockey Club, L.P. - 2600 Avenue of the Stars, Frisco, TX 75034. 




            Anheuser-Busch, LLC, One Busch Place, St. Louis, MO 63118.




For the name of the winner, email info@roundisnow.com with the subject, “Bud Light Cool Down with Dallas Stars Sweepstakes Winners List,” by November 9, 2022, and responses shall be provided as required by applicable laws, rules, and regulations.


© 2022 Anheuser-Busch, Bud Light® Beer, Light Beer, St. Louis, MO








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